In New York, the Challenge of Cultivating Desire


Fashion brands are increasingly thinking about end consumers as they stage their shows which now appear instantly on Instagram, Facebook and other digital platforms. But behind all the marketing activity, are brands creating products that people actually want to buy?

Sourced through Scoop.it from: www.businessoffashion.com

The money question, are brands creating products that people actually want to buy? it’s a simple question few even take the time to consider!  Trust me, if you customer wants it, they will hand you the money to create it. They will take it off the model or mannequin!   
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See on Scoop.itFashion Technology Designers & Startups

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