The most badass software companies solve huge human problems using boring technology. And what drives their innovation is a deeper understanding than anyone else of what humans (your customers) desire. That’s why they’re delivering a better solution than anyone else—not their technical chops.
Sourced through Scoop.it from: www.fastcompany.com
If you know your niche and customer you can buy coding skills, the reverse is not always true. Leverage your strengths #Diversity rules