Shoppers browse swimsuits and yoga pants displayed on mannequins. When a style looks interesting, they use a Macy’s app on their smartphones or the tablets to select their sizes. The items are delivered to a fitting room through a chute. Once in the fitting room, customers can request more sizes and other items using the app.
Sourced through Scoop.it from: www.businessoffashion.com
Macy’s Tests Chutes, Tablets in Dressing Rooms to Repel Amazon – how will the small retailers compete