“Of course there is a downside to everything. While the idea is encouraging, and the opportunity is great (designers attended this event free of charge) who exactly are “the buyers”? The Shop, Exhibit A and NMFV come to mind. That can’t be all though, right? Three shops that mostly operate on a consignment basis? (NMFV does some wholesale buying, but I wasn’t able to meet anyone anyway so we don’t count). No designer that I have spoken to has said that they met with significant buyers. It would have been nice to see some regional or international department store reps present. I think that is what the designers were expecting as well. Yet, if say Macy’s was there and needed 500 pieces of a particular style in a week, which Trinidad based designer could fulfill such an order?
Sourced through Scoop.it from: blog.nomorefashionvictims.com
This is a global issue – there are some core types of Fashion events a design label would encounter and need to consider engaging in.
The fashion tech event, confernce, summit and/or Hack i have attended these and frankly I love hacks but their were not teh right mix of fashion, bsuienss and tech… The fashion tech conferences today tend to be skeweed towards luxury retail brands and so the info just does not apply. ost of teh audience usually cannot even follow the discussions. Ther is a lot of opportunity there
FASHION SOURCING – Here designer go to find resources and helps— they cannot be "showing or selling to consumers’ or for that matter buyers’ they are there to learn and absorb, to shop their suppliers. Too many organizers htake only their own concerns and needs into account and the designers are a line item in their budget If you’re doing a Fashion Busienss conference their is not room for anything else… Fashion as Market – Trade events where fashion designers get to present BUYERS and only buyers – samples are ahead of the current season with shipping immediate (stock required for future) When you are selling to trade you need to concentrate on Selling to trade… no tim e to be cute and social.
Fashion as EVENT – the various consumer focused trade endeavors including Evnding & Popups and consumer shows… Items are current and priced to move… they train consumers to depend on sales rather than regularly shop your store.. They are neded but ned to be redesigned.
Fashion as conversation – Story telling – Think Fashion week, Fashion Film, Where the DESIGNERS present their vison and statement… They choose their models , runway etc… it can also be installaion etc
Fashion as Entertainment where patrons pay to be entertained – The designers do not organize, but are TALENDT and shoudl be paid… hint if there is a door price and a billing of "Fashion" then designers are talent! PAY THEM.. I hav eparticipate din my share of shows and they are necessary at a certain oint to help develop your style and voice. However They cost…
There is a lot of work BEFORE presenting a trade conference. Trade should NOT be a charitable project there is a conflict of interest… if you want a charity event throw a show or auction…
I am presently in discussion to create a couple of such fashion related conferences and trade events.
The first I trade event I ever organized, was in Trinidad circa 1987/88 and I was a little over 20 but
there were buyers (Courtesy ICD) I remember a buyer from Canada wanting my 2 piece dye extracted suits… I had no idea what to expect or how to navigate. I was so happy that I was scheduled to leave for Fashion Institute shorthly after.
Today I have attended, partcipated organized several fashion related business events including a trade show sponsored by Macy’s. We gut 5 businesses in to see their buyers teh first year and a couple more teh second. FYI, if Macy’s selects your product there is a process that takes months, you need to be prepped to be on the floors and have financial backing to cover your space and opportuniyt… Tehen there is compliance issues as well as global shipping challenges. It’s not only the ability to deliver but a solid business plan and finacial backing.
First up though the quality control and sizing and other compliance issues… need to be addressed. This article was brought to my attention by a designer colleague from Trinidad in our Global indie fashion group on Facebook