the new CEO is almost like some sort of rebel general, inspiring small guerilla-style teams to dream up new products or experiences. They rally the troops rather than outright command them. They empower their employees to think and work like designers, observing problems or scouting trends, and developing coordinating solutions that don’t get lost to bureaucracy. In essence, they need to design a culture like Apple’s, in which everyone is a designer.
In a Creative Age The CEO Of The Future Is A "Designer-In-Chief"