THE SOCIAL-COMMERCE REPORT: Social Networks Are Driving More Online Sales And Influencing Offline Purchases


other sites are gaining, and even leading on, specific metrics, like average order value (AOV): Polyvore, for example, sees $66.75 in AOV from social referrals, according to Shopify. Pinterest sees $65. That’s compared to Facebook, which sees $55 AOV.  Pinterest also drives more social sharing of retail content than any other network including Facebook.

Source: www.businessinsider.com

Still debating the value of social commerce, maybe it’s about  improving your BUSIENSS before hitting teh Social media channels.

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