other sites are gaining, and even leading on, specific metrics, like average order value (AOV): Polyvore, for example, sees $66.75 in AOV from social referrals, according to Shopify. Pinterest sees $65. That’s compared to Facebook, which sees $55 AOV. Pinterest also drives more social sharing of retail content than any other network including Facebook.
Still debating the value of social commerce, maybe it’s about improving your BUSIENSS before hitting teh Social media channels.