Custom Suits to Make Transgender and Female Clients Feel Handsome- rethinking your customer


Daniel Friedman, 34, who owns Bindle and Keep in Brooklyn, finds his niche in the fashion industry by giving female and transgender clients a masculine look, one that fits their bodies.

Source: www.nytimes.com

Interesting story on how rethinking the "consumer’ affects  more than the bottom  line of one fashion company!  Who needs you product?

See on Scoop.it@BadasseBs

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