@badassebs @Bkfashionweek seeks Real Women Real Style Model Search #crowdsourced #fashiontech


See on Scoop.itFashion Technology Designers & Startups

I’m looking for real women  to design, build and present  a  fashion wardrobe while leveraging new technology.

#BKStylecode is an experiment in Social design and the potential of Social commerce. So what does my consumer wants- designing for the empowered consumer – they get a voice in what choices they have 

Co-designer- creativity- Decide the pieces that you need/want and as such, Fit, Shape, Silhouette Size and specs of the ultimate collection of women’s wardrobe

Community- conversations on Dress, Desire & Diplomacy
Collaborator- Express yourself and have a voice and Collection- I’m  
 
I’m looking for real women of various body shapes. 
Submit by 12pm March 18th  – You must be available for fittings in Brooklyn/NY april May… details will be sent to those who  Rsvp at http://model2014.bonniesandy.com  

 

 

Bonnie Sandy‘s insight:

Most women have no idea what fits them, I need Real Women as Models for #crowdsourced #fashiontech  # – Does your clothes fit!  Knowing your customer intimately and serving their exact needs, want desire is the  route to  more lucrative sale numbers!

So what do real women want or need in their wardrobes!  #BKStylecode is an experiment in Social design and the potential of Social commerce build and present a fashion wardrobe while leveraging new technology.

Returns, due to poor fit is the biggest challenge to profits in online sales!  When I ask young designers where they get their specs from few can truly quote a reliable source! Those specs define the size and fit of the clothing sold. Sending a spec sheet to a producer in China means he’s working with his core understanding of body proportion! On the other hand the media shows a particular size Model, one that few women actually look like.  

The challenge with virtual fitting programs is that they depend on a core sets of values for averaging the  

I’m designing for the empowered consumer.
So what does my consumer want.    

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