Did Moschino Dilute McDonald’s Trademark? – defining dilution of #trademark


See on Scoop.itFashion Technology Designers & Startups

MILAN, Italy — Many who loved the provocative wit and surrealism of Italian designer Franco Moschino thought it was a match made in heaven when, last October, the house he founded appointed Jeremy Scott as creative director. Presented two Thursdays ago in Milan, Scott’s debut runway collection for the brand was an ode to the 1980s, 1990s and American brand iconography, referencing Cheetos, Hershey’s, Froot Loops, SpongeBob SquarePants, Run-DMC and, notably, McDonald’s. The day after the show, a ten-piece capsule collection became available for purchase in Moschino boutiques and online at moschino.com. On their website, Yoox, which powers the label’s e-commerce, explains … More

Bonnie Sandy‘s insight:

What is dilution of #trademark and how far can one go… 

See on www.businessoffashion.com

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