‘Jugaad’ innovation: the businesses getting creative in the face of scarcity


See on Scoop.itJust Trending

Jugaad, or frugal innovation, means making clever products from limited resources and seeing poorer populations as a market to serve not as an object of charity

Bonnie Sandy‘s insight:

look for a lot more ethnic financial customs to emerge as solutions  

www.bonniesandy.com

See on www.theguardian.com

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