How Brands Get Shoppers To Volunteer Their Personal Data [Future Of Retail] – @PSFK

See on Scoop.itFashion Technology Designers & Startups

Customers are willing to share their data in exchange for transparency and better experiences.

Bonnie Sandy‘s insight:

The indie sector and expecially  across cultural lines this is a tricky one to  navigate. Consumers need to understand that  retailers need info to better serve you and as a retailer or service provider, "need" can  make one vulnerable and tranparency  could be misinterpreted. 

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