During the holidays, social media use increases and people research products online. Prepare your Black Friday social media strategy now–
Email is a more effective way to convert customers than social media
Email plus social: the key to wrapping up holiday marketing success
As a final point, I want to bring up three studies from the 2012 holiday season: Forrester’s “Purchase Path of Online Buyers 2012,” and IBM’s Black Friday Report 2012 and Cyber Monday Report 2012. In each of these studies, social media was found to be relatively ineffective to drive sales. Email on the other hand was quite effective to drive sales relative to social
Many Indie designers, artist and crafters never quite fall into any of these … while they have no physical address they can free divulge to shoppers, they’re are too small to compete, and often what little resources they have are tied up in inventory and stock!
That realization led me to group them together on www.demarketplace.com and we”re planning an online expo to put their offerings in the hands of shoppers standing in lines, or browsing… and yes as usual email rocks!
However they still have to prep, and frankly that means a crash course in prepping to maximize sales. We’re also looking for community spaces that they can collaboratively acquire and to ensure they can getthis done we’re distributing a free e-book that looks at holidya marketing for this niche group! www.demarketplace.com/shoplocal
and we’re exploring a special Black holiday campaign…
www.demarketplace.com/buyblack a sort of "Blog carnival" (yes old school social media) meets #social commerce…
See on www.vocus.com