Simple Sweatshirt Is Crowdfunding Site’s Biggest Fashion Success – BoF – The Business of Fashion

See on Scoop.itFashion Technology Designers & Startups

“Typically when you want to start a business you might spend months or years, even, working on the business plan, copyrighting or patenting various parts and pieces, attempting to line up suppliers, trying to raise the money to make the minimums required to get production going. Only after all of that can you take it to market and try to sell your first customer,” Bronstein told BoF.

Bonnie Sandy‘s insight:

It’s usually  easier to sell printed apparel and sweatshirt tee shirt styles, and when there is a great story or brand these normally do well with crowdfunding…
Note, current  focus is Holiday 2013,  we’re sharing research… and will discuss in Dec, or January … that’s  life when your business is creation not content1

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