Online Retailers Go Hi-Tech to Size up Shoppers and Cut Returns – BoF – The Business of Fashion

See on Scoop.itFashion Technology Designers & Startups

Up to half of the clothes bought online are sent back, many due to poor fit, squeezing retailers’ margins and creating logistical problems in recovering and re-selling rejected stock.


Bonnie Sandy‘s insight:

Grabage in Garbage out… It starts with teh specs companies use to create clothing! Who they use as a FIT model and finally teh consumers accuracy with THEIR numbers… 

See on


Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s