Online Retailers Go Hi-Tech to Size up Shoppers and Cut Returns – BoF – The Business of Fashion


See on Scoop.itFashion Technology Designers & Startups

Up to half of the clothes bought online are sent back, many due to poor fit, squeezing retailers’ margins and creating logistical problems in recovering and re-selling rejected stock.

 

Bonnie Sandy‘s insight:

Grabage in Garbage out… It starts with teh specs companies use to create clothing! Who they use as a FIT model and finally teh consumers accuracy with THEIR numbers… 

See on www.businessoffashion.com

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