how @Vlisco, a company over 100 years old uses new media to push it’s brand


See on Scoop.itFashion Technology Designers & Startups

In terms of marketing, Vlisco’s most important means of communicating with its audience in Africa is simple: billboards. But blogger outreach and social media are becoming increasingly important. Though Vlisco is not a ready-to-wear company, it does release collections four times a year, which prompt a surge of online activity as bloggers get hold of the fabric, and start creating outfits. Drost described the situation: “Africa and West Africa are booming as far as new media is concerned. There are so many new people who can create new garments and they expose that on new media. 

Bonnie Sandy‘s insight:

Especially for those who still belief that New media cannot  meld with traditional busiensses! This article has a number of key  pointers in  cultural marketing and growth! 

See on www.businessoffashion.com

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