How To Build An Astonishingly Great Startup Culture

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ACTION ITEM: Discover, articulate, and filter everything through your organization’s noble cause. The marketplace is growing more crowded by the minute, and for a new company to succeed it must have a “noble cause” that allows employees to say NO to a thousand “good” things, so they can say YES to two or three “great” things.

Bonnie Sandy‘s insight:

Persanal experience has also thought me the  everyone  leading that  company  should believ and adopt the same "NOBLE CAUSE. " 

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