Lather- {listen learn (design)}, Rinse- (adapt), Repeat- using Social The Conversation Prism Tools in product development


See on Scoop.itFashion Technology Designers & Startups

Macala Wright: How Brands Design Customer Experiences Of The Future – PSFK

“Consumers not only expect great brand experiences, they believe they’re entitled to them.

Bonnie Sandy‘s insight:

Essentially this is an  article on effective product design. Macala does an excellent job on focusing in on the issue at hand. Everyone is searching  for the correct  formula in a converging business landscape. 

CHANGE is a part of  better product development Technology  social media listening  tools and protocol is part of the process. So too is GETTING  the customer comfortable with expressing themselves and encouraging them to speak up and to be honest about their needs! If it sounds like a relationship… it is. It’s not new

Lather Rinse repeat

Lather- {listen learn(design)}, Rinse- (adapt), Repeat- using Social The Conversation  Prism Tools

  

See on www.psfk.com

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