Brand Innovation: Scaling Up Vs Scaling Down – what about across- geo-culture?

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The next challenge for brands is to meet human and consumer needs on both a global and local scale.

Bonnie Sandy‘s insight:

For the small local designers I work with  It  is often difficult to scale up. though  by  collaborating they can  effectively do so and afford the initial cost. One untapped area though is scaling acros… 

packaing teh same product to suit markets across the globe. Think of the  same customer in a different country experiencing  a different weather conditions, rligious or cultural climate, even simply needing different  color options because of teh natural light.    The  adjustments are minor soetimes it is simply even offering styling options

It’s easy to think of accomadating the eco consumer, or even differing economic staus… but the simple is often overlooked.  

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