BONNIE SANDY IN DeMarketplace

Pulling together a passion for people, products and places and technology

New Forrester Research: Brands Are Wasting Time And Money On Social Media


..posts from top brands on Twitter and Facebook reach just 2% of their followers. Engagement is even more measly: A mere 0.07% of followers actually interact with those posts… Plus your emails get delivered more than 90% of the time,

Source: www.fastcompany.com

Communicating on social media is now everybody’s busienss maybe they’ll listen to Forrester research… 

See on Scoop.it@BadasseBs

Adidas adds personalization with DIY kicks


The app mi ZX Flux enables people to design their own Adidas shoes by choosing their own photograph of choice from their phone’s library

Source: www.psfk.com

Now you can print your photos on your sneakers… 

See on Scoop.itFashion Technology Designers & Startups

Stylish startups: 10 fashion-related businesses based in Greater Boston (slide show) – Boston Business Journal


In the slide show to the right, I highlight 10 startups focused on combining fashion and technology, from Woburn-based clothes-fitting technology startup TrueFit to Boston-based e-commerce website Fashion Project.

Source: www.bizjournals.com

So why Boston… and not New York…  New York is an extremely traditional Fashion  Market! 

See on Scoop.itFashion Technology Designers & Startups

Crane & Lion is the latest fashion startup to debut in Boston – Boston Business Journal


The e-commerce fashion startup, which officially launches this week, offers multi-functional tops and bottoms that act as both workout wear and casual wear.

Source: www.bizjournals.com

Yes Boston…. 

See on Scoop.itFashion Technology Designers & Startups

SF Has An S&M Problem


It’s a Friday night, and I am on the prowl. I’m with my friend Edgar, and we are looking for evidence of the increasing S&M problem among the denizens..

Source: techcrunch.com

When is a dependence on S&M justified!

See on Scoop.itFashion Technology Designers & Startups

How Brick-and-Mortar Retail Stores Can Build Community


PSFK’s Future of Retail 2015 looks at how physical retailers are using stores as hubs for community engagement.

Source: www.psfk.com

What makes a sore special? ather Or rwhat makes your experience in a store special?

See on Scoop.itFashion Technology Designers & Startups

Checking out Photoshop for Chromebooks: Network-computing revived – CNET


Adobe Photoshop Streaming runs on a Google server instead of your PC. Remember Sun Microsystems’ motto “the network is the computer”? CNET’s Stephen Shankland takes a look.

Source: www.cnet.com

image editing in teh cloud is just something  I resist!  Will this catch on with a younger user!

See on Scoop.itScan2Shop

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